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Wednesday, October 21, 2026

MELAKA ELECTION – PAS OR WAWASAN’S LOGO?

 

MELAKA ELECTION – PAS OR WAWASAN’S LOGO?

With Perikatan Nasional (PN) deregistered, the immediate assumption is that PAS would be the natural choice of logo for the coming Melaka election. I suggest otherwise.

Looking at this from a political strategy and marketing perspective, I think there are several interesting reasons why Wawasan deserves consideration.

1. An opportunity to launch Wawasan

Wawasan is a relatively new party. Like any new brand, it needs exposure, promotion and opportunities to establish itself. The Melaka election provides an excellent platform to introduce Wawasan to more Malaysians, especially with GE16 approaching.

In marketing, we know that building a brand takes time. You cannot expect people to recognise and trust a brand if you never give it sufficient exposure. The question is whether the Melaka election could serve as an opportunity to launch and strengthen Wawasan's political identity ahead of GE16.

2. Building complementary brands within PN

PAS and Wawasan are two important components of PN. They need not appeal to exactly the same groups of voters. PAS already has a strong and loyal support base. However, it continues to face challenges attracting non-Malay and non-Muslim voters, as well as voters in Sabah and Sarawak.

Wawasan could position itself differently, with a broader Malaysian identity that appeals to those who may not naturally identify with PAS. This is where the idea of co-branding becomes relevant. Different brands can cater to different markets while contributing to the strength of the overall organisation. The idea is not to replace PAS, but to recognise how both parties could complement each other in reaching a wider cross-section of Malaysians.

3. Breaking the BN–PAS mould

Interestingly, the current political discussions surrounding Melaka have largely centred on BN working with PAS, rather than BN working with PN. Zahid Hamidi's discussions and the reported negotiations between UMNO and PAS have reinforced this perception.

Using Wawasan would introduce a different political narrative. Instead of the familiar BN–PAS arrangement, it would bring another PN component into the picture. This could change how the political cooperation is perceived, from an arrangement involving two established parties to one involving a broader coalition of political interests.

4. Throwing in an unexpected move

Using PAS would be the obvious and predictable choice. Using Wawasan, however, would be unexpected. It could create curiosity, generate discussion and bring attention to a party that many Malaysians may not yet know very much about.

Sometimes, in politics as in business, an unexpected move can change the conversation. The use of Wawasan would certainly introduce a different dimension to the Melaka election and provide the party with an opportunity to establish its identity in the public mind.

5. Reaching beyond existing supporters

PAS supporters are generally loyal and well-established. But the larger challenge for any political coalition is not merely retaining existing supporters. It is also about attracting people who are currently outside its political reach.

This is where having complementary political brands becomes interesting. Rather than expecting one party to appeal to everyone, different parties within a coalition can connect with different groups of Malaysians. After all, the purpose of a coalition is to bring together different strengths, not simply duplicate what each party already offers.

THE BIGGER QUESTION

With GE16 approaching, should the Melaka election be viewed merely as an immediate political contest, or also as an opportunity to establish Wawasan as another recognisable political force?

Of course, a logo alone will not win public confidence. Leadership, policies and credibility matter. But from a strategic perspective, there is a difference between choosing what is familiar today and investing in what could become valuable tomorrow.

Using PAS is the obvious choice. Using Wawasan would certainly be the more unexpected one.

And sometimes, the unexpected option is worth examining.

Peace,

Anas Zubedy

Friday, October 16, 2026

WE ARE HIRING! - Business Executive – Executive Mentoring & Coaching

 

WE ARE HIRING!

Business Executive – Executive Mentoring & Coaching

Zubedy Mentoring and Coaching (ZMC) provides personalised executive mentoring and coaching to CEOs, COOs, C-suite executives, senior managers, and high-potential talents preparing for greater leadership responsibilities.

We are looking for a career-oriented, ambitious, intellectually curious, and motivated individual who wants to build a foundation in consultancy, business advisory, and leadership development. This is a full-time position at our office at Damansara, Kuala Lumpur.

The ideal candidate enjoys engaging with bright, talented, and accomplished individuals, thrives in an intellectually stimulating and challenging environment, and is excited by new ideas and meaningful conversations. You should be a quick learner, communicate with confidence, take initiative, and take deep pride in delivering quality work.

YOUR ROLE

You will work closely with our Managing Director and Senior Mentors and Coaches to support both the strategic development and day-to-day operations of ZMC.

Your key responsibilities include:

·        Providing proactive business and operational support to leadership, anticipating needs, and clearing operational hurdles so they can focus on delivering exceptional client value.

·        Assisting in developing and growing the ZMC business, including researching market trends, identifying opportunities, and preparing strategic papers, proposals, presentations, reports, and surveys.

·        Coordinating executive mentoring and coaching engagements, ensuring top-tier client servicing and a seamless, professional experience from end to end.

·        Managing day-to-day business operations, including administration, client communications, scheduling, documentation, and rigorous follow-ups.

WHO WE ARE LOOKING FOR

We welcome applications from capable fresh graduates as well as individuals with 1–3 years of working experience.

You should possess:

·        A minimum of a bachelor’s degree in a relevant discipline. Candidates with degrees in other disciplines who possess strong analytical, communication, and organisational skills are also encouraged to apply.

·        A sharp, inquisitive, and analytical mind, with the ability to quickly grasp concepts, connect ideas, and understand how our services address complex business and leadership needs.

·        Strong written and verbal English communication skills, with the poise and professionalism to engage individuals at all organizational levels.

·        Excellent organizational and execution skills, characterized by high attention to detail, resourcefulness, initiative, and the ability to work independently.

·        Strong research, writing, and digital literacy, including advanced proficiency in Microsoft Office and the ability to leverage AI tools effectively.

·        A professional, personable manner underpinned by strong interpersonal skills, sound judgment, absolute integrity, and strict confidentiality.

·        A valid driving licence, the ability to drive, access to a vehicle, and willingness to travel and work outside regular office hours (including occasional weekends) when required.

Experience in client servicing, business administration, professional services, consultancy, training coordination, or executive support will be an added advantage.

WHY JOIN US?

This is much more than a conventional administrative support position.

·        Proximity to Leadership: Work side-by-side with experienced executive mentors and coaches, gaining direct exposure to senior business leaders.

·        Accelerated Learning: Deepen your understanding of business strategy, organizational psychology, leadership dynamics, and high-stakes client management.

·        Real Ownership: Play a direct role in building and scaling a specialized executive mentoring and coaching practice.

For the right individual, this position offers high-value learning, meaningful responsibilities, and a genuine pathway to grow into a broader business management role as ZMC expands.

REMUNERATION

·        Basic Salary: RM3,000 – RM5,000 per month, commensurate with qualifications, capabilities, and experience.

·        Performance-Based Incentives: For individuals who consistently deliver results and drive business growth, potential incentives can be substantial and may exceed the basic salary.

This opportunity is built for ambitious, career-driven individuals who want more than a standard 9-to-5 job - those who are eager to learn, accelerate their growth, and go the extra mile.

HOW TO APPLY

Please email your CV along with a short introduction explaining why you are suited for this role to HR@zubedy.com.

Email subject: Application: Business Executive – ZMC – [Your Full Name]

For enquiries: Zubedy HR – 03-7733 6919

 

Tuesday, October 13, 2026

IS TRUMP BEHAVING LIKE A THREE-YEAR-OLD?

 


IS TRUMP BEHAVING LIKE A THREE-YEAR-OLD?

Donald Trump's reaction to not getting the Nobel Peace Prize kinda reminds me of how children aged two to four behave when they don't get what they want.

At this age, kids are still learning how to handle disappointment and frustration. When they really want something and don't get it, they may get angry, throw tantrums, blame others, complain that things are unfair, or take out their frustration on someone else.

Psychologists often link this kind of behaviour to low frustration tolerance and difficulty managing emotions.

Now, look at Trump.

He keeps saying he deserves the Nobel Peace Prize. The irony is that what he did in Venezuela, and his decision to join Israel in launching an illegal war against Iran, should already raise serious questions about his claim to deserve a peace prize in the first place.

And when he doesn't get it, he gets upset, attacks the decision, blames Norway, and goes after its leaders, even though the Norwegian government doesn't decide who wins the prize.

So, is Trump behaving like a three-year-old?

Peace,
anas zubedy

P.S. - I feel for you, AMERICA.


Sunday, October 11, 2026

PROFESSOR TAJUDDIN’S MENTAL TRAP

 


PROFESSOR TAJUDDIN’S MENTAL TRAP

One of Malaysia's biggest problems is that we remain trapped in a racial mental model. Professor Tajuddin Rasdi appears to be one example. In his recent article, “A theory on why Malays accept corrupt leaders,” he seems to have fallen into this very trap.

We have become so accustomed to viewing everything through race that even universal human issues such as corruption, integrity, honesty, and accountability are interpreted along ethnic lines.

Instead of asking why people tolerate corruption, he asks why Malays tolerate corruption, as though corruption were a uniquely Malay issue. Rather than examining the political, economic, institutional, and psychological reasons people support leaders accused or convicted of corruption, he frames it as a characteristic of one ethnic community.

Professor Tajuddin cites continued support for Datuk Seri Najib Razak and Umno as evidence. But has he forgotten that Chinese, Indian, Sabahan, Sarawakian, and other Malaysians also include people who remember Najib's administration favourably? Some believe, rightly or wrongly, that the economy was better and life more comfortable during his premiership.

And lest he forget, following GE15 in 2022, DAP, a party with a predominantly Chinese support base, agreed to work alongside Umno in the Madani government, an arrangement that continues today. Does that mean DAP and its supporters also tolerate corruption? Or does it demonstrate that political behaviour is more complex than Professor Tajuddin's racial explanation suggests?

This is the danger of the racial mental model. We become selective in what we see and fail to recognise similar behaviours across communities. Extreme bias can make even intelligent people think superficially.

Surely, we should expect greater intellectual rigour from a professor.

Where Is the Economic Evidence?

Take his first argument, taxation. He suggests Malays tolerate corruption because many pay little or no income tax.

But where is the evidence? Does he have official figures showing income tax contributions by ethnicity? I am unaware of any government report providing such a breakdown.

More importantly, has he considered how government revenue works?

Personal income tax is only one source. What about SST, excise duties, corporate taxes, and other taxes borne directly or indirectly by Malaysians?

Given that Malays constitute the largest ethnic community, has he calculated their aggregate contribution through consumption, purchases, and other economic transactions, including taxes passed on to consumers?

Even if Malays, on average, pay less personal income tax because of lower average incomes, how does that establish that they are less concerned about corruption? Are lower-income Malaysians somehow less affected when public money is stolen or misused?

These are basic economic and logical questions that should be addressed before advancing such a theory. An academic argument should rest on evidence, not coffee-shop assumptions dressed up as intellectual analysis.

What Happened During GE15?

Lest Professor Tajuddin forget, corruption and integrity were prominent issues during Malaysia's 15th General Election in 2022.

Both Pakatan Harapan and Perikatan Nasional presented themselves as alternatives to the corruption controversies surrounding Barisan Nasional.

A substantial number of Malay voters rejected Barisan Nasional. Electoral researcher Bridget Welsh estimated that Perikatan Nasional secured the majority -approximately 54% of the Malay vote in Peninsular Malaysia - while others supported Pakatan Harapan and other parties.

While corruption was not the only consideration, economic concerns, religion, political identity, and leadership also influenced voting behaviour.

Nevertheless, GE15 demonstrated that Malay voters were neither politically uniform nor automatically loyal to Umno. Many were prepared to abandon a party they had supported for generations in an election where corruption featured prominently.

How then can we so casually conclude that Malays accept corruption?

What About Islamic Education and Friday Sermons?

Professor Tajuddin also claims that Islamic education largely avoids corruption and that, despite reviewing thousands of Friday sermons, he found none explaining how public money finances government salaries and development.

Perhaps he is unaware of what was happening in mosques across Malaysia in the months leading up to GE15. My work takes me to different states, including Penang, Kedah, Melaka, Negeri Sembilan, Johor, and Selangor/Kuala Lumpur. I regularly attend Friday prayers wherever I happen to be.

During those months, I personally heard repeated sermons strongly condemning rasuah, explaining why corruption is wrong, and reminding Muslims of their responsibility to reject it. Friends attending prayers elsewhere shared similar experiences.

These were not isolated occasions. The message was repeated over many Fridays and across different states. There appeared to be a concerted effort by religious authorities nationwide to make corruption a major moral concern before the election.

There are documented examples:

  • On 7 January 2022, a Friday sermon in Selangor addressed corruption. The following day, Sultan Sharafuddin Idris Shah publicly reinforced its message, describing corruption as a grave danger that must be eradicated.
  • In September 2022, Sultan Nazrin Shah of Perak delivered a major address condemning corruption at the launch of Korupsi dan Kemunafikan dalam Politik Melayu.
  • On 11 November, mosques across the Federal Territories delivered a sermon titled Integriti Teras Kesejahteraan Keluarga dan Masyarakat.
  • Most strikingly, on 18 November 2022, just one day before GE15, the official Friday sermon in Perak explicitly urged Muslims to reject candidates associated with corruption and refuse monetary inducements intended to influence their votes. It even explained that ballot papers were financed by taxpayers' money.

These were direct messages connecting Islamic moral responsibilities with corruption, public funds, leadership, and electoral choices.

Of course, not every Friday sermon addressed corruption, nor does this establish that all religious institutions were equally effective. But surely these examples raise serious questions about Professor Tajuddin's sweeping portrayal of Islamic education.

To Fight Corruption, Let Us First Rise Above Race

If we are serious about fighting corruption, perhaps the first thing we must do is free ourselves from the racial mental model.

Corruption is not a Malay, Chinese, Indian, Sabahan, or Sarawakian problem. It is a Malaysian problem and, more importantly, a universal human problem.

Personally, I believe GE15 was a significant moment in our political history. For perhaps the first time in a very long time, I saw Malaysians across racial and religious backgrounds rallying around a common concern: corruption.

Many went to the ballot box determined to demand greater integrity from their leaders. Although race, religion, and other considerations remained influential, corruption had become a major national agenda cutting across communities.

For me, that was among the most encouraging aspects of GE15. It showed that Malaysians could recognise a common enemy beyond their differences.

We should build on that spirit, not retreat into the old racial mental model.

If Professor Tajuddin is serious about fighting corruption, perhaps he should begin by examining his own assumptions and biases rather than framing corruption as a problem peculiar to Malays. This applies equally to how we discuss economics, politics, education, and other social issues.

We all have biases. The challenge is to recognise them, question them, and prevent them from distorting our judgement. When we become overly attached to a race, religion, or political party, we risk seeing only what confirms our beliefs while ignoring evidence that challenges them.

Even intelligent and highly educated people can fall into this trap.

Malaysia will make greater progress against corruption when we stop asking which race tolerates it and start asking why anyone tolerates it.

That is the mental shift we need. And it must begin with ourselves.

“O you who believe! Stand firmly for Allah as witnesses in justice, and do not let the hatred of a people prevent you from being just. Be just; that is nearer to righteousness.”  -  Quran 5:8

Peace,

Anas Zubedy

Kuala Lumpur

 


Thursday, October 8, 2026

NIRMALAH THURAI

 


NIRMALAH THURAI

Today is Nirmalah’s birthday.

Since I was 27 years old, almost 35 years ago, I have never failed to wish Nirmalah a happy birthday. Her birthday, 8 October, falls on the same day as my second sister’s birthday. It has always been a date I remember.

I first got to know Nirmalah when we were working at Nestlé. I was then a young executive in the Nescafé team, while Nirmalah was our Market Research Manager.

She was one of the smartest people I have ever met. Exceptionally brilliant, yet generous with her knowledge and nurturing towards those who wanted to learn.

I quickly recognised that I had someone special to learn from, and I took the opportunity to make her my mentor and teacher.

Almost every week, I would try to steal an hour of her time to learn about market research. For nearly two years, while I was based at the head office, I benefited enormously from her generosity in teaching me, sharing books and showing me how to understand, interpret and write research reports.

She taught me so much about market research, from Usage and Attitude (U&A) studies and focus group interviews to understanding both qualitative and quantitative research. She guided me on how to write good research briefs, the dos and don’ts of interpreting research findings, and how to critically evaluate what research agencies presented to us. Most importantly, she taught me never to rely solely on executive summaries, but to dig into the raw data, study the details, identify patterns, question assumptions and draw my own conclusions. She taught me not just how to read research, but how to think like a researcher.

Nirmalah was always willing to teach. But there was one thing you had to remember: she was a stickler for time. If we agreed to meet at 12 noon, I had better be there at 12 noon!

But Nirmalah was much more than a brilliant market research specialist. She had all the qualities of a great leader and was clearly Managing Director material.

In fact, at one point in her career, despite already being a senior manager, she deliberately took several steps down to learn sales from the ground up, taking on the responsibilities of a sales executive covering a territory. That was Nirmalah. She was never afraid to start again, learn something new and challenge herself. She eventually rose through the ranks to become a Country Manager.

Nirmalah had that rare ability to see the big picture while understanding how all the little details fitted together. She understood people, knew how to manage them and, more importantly, how to bring out the best in them.

She was exceptionally organised, disciplined and never wasted time. She spoke very fast, but always with clarity and conviction. Her mind was constantly working, asking questions, challenging assumptions and exploring different ways of looking at things.

And her energy was infectious! The zest, enthusiasm and passion with which she spoke could make even an ordinary conversation exciting. She had a way of making you want to think harder, aim higher and get things done.

That was Nirmalah. Not just someone who was exceptionally intelligent, but someone who could inspire others to become better versions of themselves.

I am certainly not alone in seeing Nirmalah this way. Many who knew her, worked with her or had the privilege of calling her a friend would attest to this. In fact, I am sure many have even more wonderful stories to tell about her. Beyond her exceptional intelligence, sharp wit and clarity of thought, Nirmalah was also funny, warm and great company. Even an ordinary conversation with her could be both intellectually stimulating and full of laughter.

For me, Nirmalah was never just a former colleague or a friend. She was my mentor, my teacher and someone who inspired me in so many ways. Much of what I learned from her all those years ago has stayed with me to this day.

In fact, throughout the years, I have often shared Nirmalah’s story in my classes when teaching leaders, managers and young talents. I have always cited her as a role model, especially her willingness to take a few steps down in her career so that she could move further ahead. Her story is one of my favourite examples of how sometimes, to move forward in life, we must first be willing to take a step back. It takes humility, courage and the willingness to learn. Nirmalah demonstrated all three, and I continue to use her example to inspire others.

Nirmalah passed away last month, and I will miss her dearly. Especially on 8 October, a day when, for almost 35 years, I would make it a point to be among the first to send her a birthday greeting.

Today, for the first time in all those years, I can no longer send her that message.

Happy birthday, Nirmalah.

We will miss you.

Love, peace.

Anas Zubedy

 


Sunday, October 4, 2026

TOP 10 CHURCHES AND MOSQUES ATTACKED OR DESTROYED BY ISRAEL

 


TOP 10 CHURCHES AND MOSQUES ATTACKED OR DESTROYED BY ISRAEL

There is a tendency to see what is happening in Palestine and Lebanon simply as a conflict between Muslims and Zionists.

It is not.

Muslims form the majority of the population suffering the destruction, particularly in Gaza and southern Lebanon. But these lands are also home to some of the oldest Christian communities in the world.

For the vast majority of their history spanning hundreds of years, Muslims, Christians and Jews lived in these lands in peace - sharing the same towns, streets, markets and sacred geography. While conflicts did flare up from time to time, they were the exception rather than the rule; peaceful coexistence was the enduring baseline of daily life.

In fact, many may not realise that even today, Lebanon offers a remarkable example of Christian-Muslim power-sharing. By convention, its President is a Maronite Christian, its Prime Minister a Sunni Muslim, and its Speaker of Parliament a Shia Muslim. Parliamentary seats are divided equally between Christians and Muslims, ensuring that Lebanon's major communities share responsibility rather than allowing one to dominate.

This shared history is important because when a land is attacked, occupied or its people displaced, it is not only one religious community that suffers. The homes, neighbourhoods, institutions and places of worship built by generations of different communities are caught in the destruction too.

Churches have been attacked. Mosques have been destroyed. Ancient religious buildings have been damaged. Christian communities have been displaced alongside Muslim communities.

This conflict must therefore be understood beyond religion alone. At its heart are questions of land, occupation, displacement, settlements, security, sovereignty and ultimately who controls the territory.

The destruction of religious heritage allows us to see another dimension of what is being lost. Some of these buildings have stood for hundreds of years. Some belong to traditions stretching back almost two millennia.

Here are 10 important Christian sites and 10 important Muslim sites in Palestine and Lebanon that have been attacked, damaged or destroyed during Israeli military operations in recent years.

TOP 10 CHRISTIAN HERITAGE SITES

1. Saint Porphyrios Greek Orthodox Church - Gaza City, Palestine

One of Gaza's oldest active churches, tracing its Christian history to the fifth century. An Israeli strike in October 2023 hit a compound building where displaced Christians were sheltering, killing at least 17 people. Israel stated its target was nearby Hamas infrastructure.

2. Saint George Melkite Catholic Church - Derdghaya, Lebanon

This historic church in southern Lebanon was devastated during Israeli attacks in October 2024, badly damaging the complex and surrounding facilities.

3. Saint George Melkite Catholic Church - Yaroun, Lebanon

Part of southern Lebanon's longstanding Christian presence, this heritage-listed church was destroyed during Israeli military operations in 2024.

4. Salvatorian Sisters' Convent - Yaroun, Lebanon

This Catholic complex included a convent and former school. Israeli forces destroyed the complex in 2026. Israel alleged Hezbollah military activity there, a claim strongly rejected by Catholic authorities.

5. Melkite Greek Catholic Church - Tyre, Lebanon

Tyre is one of Christianity's ancient centres in the Levant. The UN Human Rights Office reported that a Melkite Greek Catholic church there was destroyed or severely damaged during Israeli operations.

6. Our Lady of the Assumption Church - Nabatieh, Lebanon

Serving Nabatieh's longstanding Christian community, this Melkite Catholic church and its parish buildings suffered significant damage from Israeli strikes.

7. Holy Family Catholic Church - Gaza City, Palestine

Gaza's only Roman Catholic parish became a refuge for hundreds of civilians. An Israeli tank strike in July 2025 killed three people and injured others, including its parish priest. Israel said the strike was accidental.

8. Gaza Baptist Church - Gaza City, Palestine

Partially destroyed in earlier bombardment and damaged again during Israeli bombing in late 2023, this church represents Gaza's small, diverse Palestinian Christian community.

9. Saint John the Baptist Church - Sarda, Lebanon

This church was badly affected during Israeli military operations and demolitions around the village.

10. Christian Church at Alma al-Shaab - Lebanon

Alma al-Shaab is one of southern Lebanon's historic Christian communities near the Israeli border. Its religious property suffered damage amid extensive destruction in the village.

These are not simply buildings. They represent communities whose presence in Palestine and Lebanon predates the modern State of Israel by many centuries.

TOP 10 MUSLIM HERITAGE SITES

The destruction of Muslim religious heritage has been considerably greater numerically, with hundreds of mosques in Gaza alone reportedly damaged or destroyed.

1. Great Omari Mosque - Gaza City, Palestine

Perhaps Gaza's most important historic mosque, its site carries centuries of religious history. Incorporating a former Byzantine and Crusader church, it was expanded under the Mamluks and Ottomans before much of it was destroyed by bombardment.

2. Ibn Uthman Mosque - Gaza City, Palestine

One of Gaza's key historic mosques, principally dating from the Mamluk period. UNESCO has verified damage to the site.

3. Zofor Domri Mosque - Gaza City, Palestine

Another important monument of Gaza's medieval Islamic heritage that has suffered UNESCO-verified damage.

4. Prophet Benjamin Shrine and Mosque - Mhaibib, Lebanon

UN documentation describes this shrine as approximately 2,000 years old. The shrine and adjoining religious structures were destroyed during Israeli operations in 2024.

5. Historic Yaroun Mosque - Lebanon

Approximately 300 years old, this historic mosque was destroyed during Israeli operations, as documented by UN experts.

6. Great Mosque of Bint Jbeil - Lebanon

An important historic mosque in one of southern Lebanon's best-known towns, which suffered severe destruction alongside its surrounding urban area.

7. Shrine of Shimon al-Safa - Chamaa, Lebanon

This unusual site crosses religious traditions, associated locally with Simon Peter or Simon the Zealot. The shrine and historic complex have suffered major damage.

8. Ahel El-Quran Mosque - Dhayra, Lebanon

This mosque was destroyed using manually placed explosives, with Amnesty International verifying the destruction through video and satellite imagery.

9. Noble Messenger Mosque - Dhayra, Lebanon

Described as the village's oldest mosque, it was blown up during Israeli military operations, with Amnesty International verifying video of its destruction.

10. Mosques of Aita Ash-Shaab - Lebanon

Amnesty International's satellite analysis found four mosques destroyed as large sections of Aita Ash-Shaab were razed during operations.

The numbers tell us something important.

This is not simply the destruction of Muslim heritage. It is the destruction of part of the accumulated cultural and religious heritage of the Holy Land and the Levant.

Muslim heritage is being destroyed. Christian heritage is being destroyed. And sites carrying layers of Jewish, Christian and Muslim history are being damaged with them.

Perhaps the three Abrahamic traditions themselves offer us a better way forward.

JUDAISM

The Hebrew Bible says:

"For My House shall be called a house of prayer for all peoples."

 - Isaiah 56:7

God's house does not belong exclusively to one ethnicity or people. It is a house of prayer for all peoples.

CHRISTIANITY

Jesus teaches:

"Blessed are the peacemakers."

-        Matthew 5:9

Christianity does not glorify those who destroy the sacred spaces of others. It elevates those who make peace.

ISLAM

The Quran specifically names the places of worship of different religions:

"Had Allah not repelled some people by means of others, monasteries, churches, synagogues, and mosques, in which the name of Allah is much mentioned, would surely have been demolished."

-        Quran 22:40

The scriptures explain with clarity what we must do. Regardless of faith, we must work together to end Israel's wrongdoing as soon as possible.

Peace,

Anas Zubedy

Kuala Lumpur

 


Saturday, October 3, 2026

STARBIZ TODAY - THE HIGHER-ORDER WORK OF LEADERSHIP & MANAGEMENT

 


THE HIGHER-ORDER WORK OF LEADERSHIP & MANAGEMENT

Dear Captains,

Much of what we learn about leadership and management focuses on practical skills: setting goals, delegating, developing teams, giving feedback and handling difficult conversations.

These are important. Every leader-manager needs them.

However, the higher we rise, the less sufficient these individual skills become. A chief executive, unit head or leader-manager of a public institution must work above any single task or technique. At this level, we are responsible for the direction, performance and health of the whole organisation.

It is the higher-order work of a leader-manager, understood through five responsibilities.

1. BEING HONEST WITH REALITY

The first responsibility is to be honest with reality. This requires us to define reality clearly, establishing what is and what is not, without allowing our likes, dislikes or emotional attachments to distort what we see.

The higher we rise, the more likely reality reaches us through reports, meetings and people who may filter what they communicate. We may receive plenty of data but still misunderstand what is happening.

Defining reality requires us to distinguish activity from results, symptoms from causes, and temporary disturbances from deeper patterns. We must notice what people are saying, not saying or afraid to say.

We must also look outside. Changes in customers, technology, demographics, regulation and public mood may reshape our future before appearing in our financial statements.

We need to ask: What is really happening? What has changed? Which assumptions are we still carrying? What are we failing to see? Where are the risks and opportunities? What should we keep, abandon or modify?

A leader-manager cannot respond wisely without first being honest with reality.

2. ACT WHILE READING THE SITUATION

Leader-managers do not operate from a distance. We must participate in events while observing what they reveal.

Example, while chairing a meeting, we must notice who is engaged, who has withdrawn, where resistance is developing and whether agreement is genuine or merely polite. We must also read the emotions, relationships and interests influencing the conversation.

We need to be inside the action while mentally stepping outside it to see what is happening.

Every action produces new information. Success may reveal an opportunity. Failure may expose a mistaken assumption. People and circumstances may change.

Plans must guide us without becoming straitjackets. We need check-in points to compare results with expectations, examine assumptions and adjust when necessary.

Leader-managers should listen first and speak last. If the most senior person speaks too early, others may arrange their views around the leader-manager’s position. Important information may never reach the table.

To act while continuing to read and adjust is leadership and management in motion.

3. MANAGE TODAY AND BUILD TOMORROW

Every organisation lives in two time horizons.

We must perform today. Customers must be served, commitments fulfilled, standards maintained, employees supported and problems resolved. Without current performance, there may be no organisation left to inherit the future.

We must also prepare for tomorrow by developing people, renewing capabilities, exploring opportunities and responding to changes that may make today’s successful practices obsolete.

The challenge is not choosing one over the other. It is managing both simultaneously.

Some leader-managers exhaust their people, postpone investment and neglect succession to produce present results. They make today look successful by borrowing from tomorrow.

Others speak about transformation while allowing present performance to deteriorate. But we cannot build tomorrow if we repeatedly fail today.

We must make work productive while developing our people. We must use present strengths while building new ones, and protect what remains valuable while changing what no longer serves us.

Managing today preserves performance. Building tomorrow preserves relevance.

4. MOVE THE WHOLE SYSTEM

Knowledge and good intentions are useful only when translated into coordinated action.

At senior levels, personal effort is no longer enough. We must align people, priorities, structures, information and resources so the whole organisation moves in the intended direction.

An announcement is not execution. Neither is a strategic plan or decision recorded in the minutes.

A decision becomes actionable when people know what must be done, who is responsible, the deadline, and who must be consulted or informed. Without clarity, sensible decisions dissolve into delay and confusion.

Communication is not something we add after a decision. It is part of making the decision work.

Meetings must become working mechanisms rather than rituals. Each should have a clear purpose, the right people and a defined outcome, ending with responsibilities, deadlines and follow-up.

Moving the system also means putting capable people where they can create the greatest value, including major opportunities.

The test is not how hard the leader-manager works. The test is whether people across the organisation understand the direction, accept responsibility and act without continually waiting for the leader-manager.

A strong leader-manager does not merely move people. A strong leader-manager builds an organisation capable of moving.

5. EXERCISE JUDGEMENT

Finally, we come to judgement.

Decision-making is part of judgement, but they are not the same. A decision is the visible choice. Judgement is the deeper capacity to determine what should be chosen, why, when to act and what consequences we are prepared to accept.

Senior leader-managers rarely choose between something clearly right and wrong. More often, we choose between competing priorities, risks and imperfect possibilities.

We must judge what matters most, what can wait, what must change and what should be preserved. We must balance present performance with future capability, speed with consultation and organisational interests with stakeholder needs.

We must judge when to direct, persuade, negotiate, support or step aside, and what to entrust to others. Most importantly, we must ask not only whether an action is legal or profitable, but whether it is right for the organisation.

Good judgement requires the humility to review our decisions. When something fails, we must ask whether the problem lies in implementation or our original judgement.

The most useful questions are: What needs to be done? What is right for the organisation? What are the likely consequences? What will this decision solve, and what new problems might it create?

Judgement comes last because it draws upon all the other responsibilities. We must judge the reality we have faced honestly, the situation while acting within it, the balance between today and tomorrow, and how the whole system should be moved.

THE WORK BENEATH THE WORK

Dear Captains, the higher-order work of leadership and management can be summarised as:

Being Honest With Reality. Act While Reading. Manage Today and Build Tomorrow. Move the Whole System. Exercise Judgement.

These are not separate steps. We move continuously among them. Being honest with reality informs judgement. Action reveals new reality. Today’s performance creates the capacity to build tomorrow. Judgement guides the system, while its response provides new information.

Goal-setting, delegation, coaching, feedback and difficult conversations remain essential. But they are the instruments. The higher-order work determines how, when and why those instruments should be used.

The higher we rise, the more honest we must be with reality, the longer the future we must consider, the larger the system we must move and the more consequential our judgement becomes.


To read the previous article on StarBiz “FOUR LEADERSHIP CHALLENGES CAPTAINS CANNOT IGNORE” click on the link:

STARBIZ TODAY - FOUR LEADERSHIP CHALLENGES CAPTAINS CANNOT IGNORE