MALAYSIANS – DO NOT UNDERESTIMATE YOUR POWER TO
INFLUENCE
My dear
Malaysians, Peace.
Lately, I
have been hearing recurring feedback that worries me.
“What I
personally do doesn’t make much difference.”
I hear it
from fellow Malaysians who are disappointed with our leaders and our politics.
Many have lost trust in leaders they once believed in. Some feel betrayed.
Others are simply tired. We have hoped, voted and tried, and now many wonder
whether anything we do can really change anything.
I
understand how you feel. Like you, I too love this country. Like you, I too
want our nation to change for the better. No, not just better. I want Malaysia
to be the best that we can be!
These
feelings of helplessness are not new. We hear the same thing at work. “What can
I do? I don’t have the power.” Or, “What to do? I am not the boss.”
A WINNING FORMULA
Allow me
to share a way forward. A winning one.
I was
fortunate to learn early in life that we do not need power before we can make a
difference. Most of us will never have absolute power anyway. Even those
sitting at the very top do not. But what we can have in abundance is influence.
When I
was a young executive working for a multinational company, I had very little
formal power. Instead of feeling powerless because I was not the boss, I learnt
to work with people, build relationships, network, share ideas and persuade
through influence.
Let me
share a story.
While
working at the head office as a coffee executive, I was reading Sun Tzu’s The
Art of War. I was fascinated by his ideas and felt that the company could
benefit from them. But how could a young executive get an entire company
interested in Sun Tzu?
I decided
to start with my National Sales Manager, Benny.
We were
working together in Penang one day. After finishing our “market work”, we went
by the beach to chat. I brought the book along.
I looked
him straight in the eyes and said very seriously, “Benny, this book can change
the company. Trust me.” And I passed him the book.
He read
it, liked the ideas and took them one level higher to our Business Unit Manager
(BUM). Not long after that, I saw my BUM reading my red-coloured book too.
I never
got my book back!
But that
year, The Art of War became the theme for our business unit’s national
sales convention. We were going to “conquer” the market and “crush” the
competition - the convention was complete with sword fights,
Art of War T-shirts, bandanas and all kinds of paraphernalia.
Our
Managing Director saw the excitement, energy and team spirit. The following
year, he made The Art of War the theme for the entire organisation,
across all three business units.
Think
about that. I was only an executive. But I influenced one person. That person
influenced another, and another.
That is
the power of influence.
Let me
tell you a second story.
In the
mid-1990s, I discovered that while we celebrated August 31 in a big way, many
Peninsular Malaysians knew very little, or nothing at all, about September 16 - Hari
Malaysia, the day Malaysia itself came into being.
To me,
this was unacceptable.
So, from
1996 onwards, we made Malaysia Day our company day at zubedy. We organised Hari
Malaysia gatherings, inviting clients and friends to celebrate our cultures,
learn our history and understand why September 16 mattered.
Then, in
2001, we set an audacious 15-year goal: Malaysians on both sides of the South
China Sea should know and celebrate Malaysia Day, and September 16 should
become a national public holiday. At the time, it was a public holiday only in
Sabah and Sarawak.
We took
the message wider by placing our first full-page Malaysia Day advertisement in The
Star - a simple black-and-white advertisement
introducing and explaining Malaysia Day, particularly to Peninsular Malaysians.
There
were only four of us in the company then. We were a tiny Human Development
company with no political power and limited resources.
But we
had the power of influence.
Year
after year, every September 16, we placed a full-page advertisement explaining
Malaysia Day. We continued our gatherings and worked through our network -
clients, media, NGOs, organisations and anyone willing to listen and
participate.
Slowly,
the circle widened.
By 2007
and 2008, Malaysia Day was increasingly part of the national and political
conversation. More Malaysians were talking about September 16 and asking why it
was not receiving the national recognition it deserved.
Then, in
2010, Prime Minister Datuk Seri Najib Razak's government made September 16 a
nationwide public holiday.
We had
achieved our 15-year goal well ahead of time.
I am not
suggesting that zubedy did this alone. Many others played their part,
especially our fellow Malaysians in Sabah and Sarawak who had long understood
the importance of September 16. But I believe our little company was one of the
most important catalysts that helped bring Malaysia Day into the consciousness
of more Peninsular Malaysians and helped give it the attention and honour it
deserved.
We simply
used what we had — our ideas, advertisements, gatherings, relationships and
networks - our INFLUENCE.
Now, let
me come to my third story.
This
story is still unfolding. And I need your help to make it come true.
Earlier
this year, I began thinking about Malaysia in 2057, when our nation turns 100.
I started asking: What kind of Malaysia do we want to see when we are 100 years
old?
From that
thought came Vision 2057.
I felt
that we should give ourselves one year -
from August 31, 2026 to August 31, 2027 - to
come together, think, reflect and imagine our future. Not simply to talk about
what is wrong with Malaysia today, but to decide what Malaysia should look like
30 years from now.
What kind
of country do we want? What kind of economy and society? How should Malaysians
relate to one another? What should our institutions look like? What does it
really mean for Malaysia to be a great nation?
And once
we have painted that picture together: What must we start doing today to get
there?
I have
been fortunate to have a group of friends who believed this was worth pursuing.
Over the last couple of months, we met, talked, argued, reflected and developed
the idea further.
We
elected a captain - Datuk Hussamuddin
Yaacub, Chairman of Yayasan Sinar Untuk Malaysia.
On August
31, 2026, we launched the Malaysia 100 campaign.
And on
this Hari Malaysia, I would like to invite you to join us.
No matter
who you are, you have the power to influence. You may be a student or teacher,
an engineer or AI expert, an advertising executive or entrepreneur, a
vice-chancellor or CEO, a civil servant or political leader. Each of us has
something to contribute.
We cannot
leave Malaysia’s future only to the politicians. Malaysia belongs to all of us,
and all of us have influence.
Start
where you are. Talk. Listen. Connect. Share an idea. Persuade someone. Do
something. Then encourage that person to do the same.
Use
whatever you have. Your knowledge. Your relationships. Your network. Your
experience. Your creativity. Your position, if you have one. Your voice. Your INFLUENCE.
This Hari
Malaysia, let’s come together and believe in the power of influence. Never tell
ourselves that we cannot make much of a difference.
WE HAVE
THE POWER TO INFLUENCE, AND WE ARE GOING TO USE IT!
“Yield
not to this unmanliness… Cast off this petty faint-heartedness and arise.” - Bhagavad Gita 2:3
“Be
strong and courageous. Do not be afraid; do not be discouraged, for the Lord
your God will be with you wherever you go.” - The
Bible, Joshua 1:9
“By
effort and heedfulness, discipline and self-mastery, let the wise one make for
himself an island which no flood can overwhelm.” - The Buddha, Dhammapada 25
“The
gentleman may indeed have to endure hardship, but the small man, when he is in
hardship, gives way to unrestrained licence.” -
Confucius, The Analects 15:2
“So lose
not heart, nor fall into despair: For ye must gain mastery if ye are true in
Faith.” - Qur’an 3:139
Have a
meaningful Hari Malaysia 2026.
Peace,
Anas
Zubedy