Have a Meaningful
Christmas
LEADERSHIP: Why
Substance Beats Style
In leadership, especially in the world
of business, competence and judgement matter far more than charisma. Style
without substance is not merely inadequate; it can be dangerous. Leadership is
not about showmanship, nor does it rely on polished rhetoric, dramatic
gestures, or carefully crafted public personas.
At its core, leadership is about
judgment: the ability to weigh competing pressures and choose wisely when no
option is perfect. It is exercised in real operating conditions through executing
tasks, making trade-offs, and balancing profit, people, and the planet.
True leadership operates in a world
where problems are rarely simple and solutions are seldom clean. Success
depends on real work, not slogans: careful planning, responsible execution, and
the discipline to learn from both successes and mistakes. The ultimate litmus
test is performance rooted in ethics.
To achieve this, real leaders listen
not only to external feedback, but also to their conscience. Substance requires
authenticity: the discipline to practise what one preaches. What leaders think,
what they say, and what they do must be aligned. Without authenticity, trust
erodes. And without trust, there is no leadership.
At zubedy, this same belief guides our
work with organisations to help leaders translate values into judgement, and
judgement into consistent action, especially when it matters most.
Let us add value,
Have A Meaningful Christmas.
Peace, anas
* Picture caption
In a world that
rewards charisma, Pope Francis (1936–2025) shows that judgment, listening, and
substance are still the most powerful leadership skills of all.
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