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Saturday, April 18, 2026

Bangun KL: A Deeper Alternative to Cheaper Coffee

 

When I first started working in the late 1980s, I was assigned to manage Central Pahang. With five dealerships under my care, each separated by an hour to ninety minutes of driving, except for two that were closer together between Mentakab and Temerloh, I spent a significant portion of my life behind the wheel.

While many would have complained about the isolation and the distance, I chose to ask a different question: “What can I gain from this?” At that time, we didn't have the luxury of podcasts, YouTube, or digital platforms. We had cassette tapes. I began collecting learning tapes, educational talks, and political discussions. I even read books on management and sales, recorded my own voice and thoughts onto cassettes, and replayed them while driving.

Those long, solitary hours on the road effectively became my classroom.

Today, we face a different kind of road fatigue. Traffic congestion in Kuala Lumpur, Penang, and Johor is a harsh, frustrating, and structural reality. This is why initiatives like the “Bangun KL” campaign by Hannah Yeoh have drawn such strong reactions. Encouraging people to wake up earlier with the incentive of discounted coffee sounds simple. Perhaps too simple.

On the ground, many Malaysians are already doing exactly that. We know people leaving home at 5:30 AM, those commuting daily from Seremban to KL, and motorcyclists braving long distances just to get to work. This is not a problem waiting to be solved by a cheaper cup of coffee. To be fair, calling such an approach “naive” may be harsh. A better word would be: simplistic. And that is where the disconnect lies.

But let us shift the lens.

If traffic congestion is structural and will take time to fix, perhaps the more powerful question is not, “How do we eliminate traffic immediately?” But rather, “How do we make better use of the time we are already stuck in it?” Unlike the 1980s, we now have an abundance of knowledge at our fingertips through podcasts, lectures, and audiobooks from the brightest minds in the world. Just yesterday, during my hour-long drive from Batu Ferringhi to Seberang Perai, I listened to a full lecture from a brilliant professor. And another hour on the way back! That is the shift. 

Imagine if every Malaysian stuck in traffic for two to three hours a day chose to learn something. Management. Leadership. Emotional intelligence. Or even niche interests like botany and history.

And this is not confined only to those driving cars. Even on a motorbike, with proper care and safety, one can listen. On the bus, on the train, the same applies. The point is simple. Whatever mode of transport we use, we can find a way to turn that time into something meaningful. To learn, to reflect, and to grow.

I am not suggesting that we ignore the structural problem of traffic. We must address it. It must be studied properly and tackled in our national plans, including the next Rancangan Malaysia, with a multidisciplinary and more holistic approach. However, today, we must also do what we can within our current reality. Complaining does not help. We must ask ourselves, within this situation, within these constraints, how can I make the best of it?

This is the way forward. To identify the niche areas we can act on, even when it seems like little can be done. Because there is always something positive that can be done. Over time, this practice transforms not just individuals, but the nation. A traffic jam becomes a moving university. A daily frustration becomes a daily investment.

This is about building a conscious habit of turning idle time into learning time. Habits, once formed, do not stay with us alone. If our children see us using traffic to learn and reflect rather than mindlessly scrolling, they will grow up believing that continuous learning is the norm.

This is the deeper alternative. Not cheaper coffee. But deeper thinking. Not waking up earlier just to sit longer in traffic. But using that time to grow.

We may be trapped in traffic. But we do not have to be trapped in our minds.

Peace,
Anas Zubedy
Penang.

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