KUALA LUMPUR, June 10: Zubedy (M) Sdn. Bhd. launched a new product ‘Managing Generation Y: Working with and through them’ at their office in Kuala Lumpur today.
‘Managing Generation Y’ is a workshop that is designed to help management get the best of Generation Y. “Generation Y is a product of a different time, upbringing, and culture”, comments Anas Zubedy, founder and Managing Director of Zubedy. “They need to be engaged differently to effectively assist them to perform better,” he added.
Anas went on to state that, “At the bottom of any programme, be they for Gen X or Gen Y, corporate goals should be the main focus. It is not about what Gen X or Gen Y wants, it is about what the company needs. Our job is to make employees happy and performing regardless of generation.”
With the launch of this programme and its mirror programme, ‘Gen Y 2.0 – How to get the best from Generation BB+X’, Zubedy plans to do more than addressing the situation one-sidedly but to also engage the Gen Y directly. An old Malay saying would explain the need aptly, ‘Bertepuk sebelah tangan tak akan berbunyi’.
Around 70 corporate and Human Resources leaders attended the launch. Bhuvanes Krishnasamy, Senior Manager of Human Resources at Sunway Property says, “The idea to have a mirror programme is unique and workable. It is not enough to deal with one side.”
Rosehaida Ab Rahman, General Manager, Human Resources, and Administration at iPerintis Sdn. Bhd. who have attended the Managing Gen Y programme says, “I like the way Zubedy approaches the generational challenge. It is not about pointing fingers and complaining, it is more about finding the right formula, the right compromise.” Asrina Shariff from Energizer concurred with Rosehaida. She stressed, “The approach will be an eye opener to both Gen Y and those managing them. Both sides will come to realise that change affects all, not just one particular generation.”
Other guests include, the Chairperson of Women’s Institute of Management (WIM), Y. Bhg. Tan Sri Dato’ Napsiah Omar and Executive Director of Kuala Lumpur and Selangor Africa Asia Destitute Relief Friendship Association (ADRF), Dr. Sharon Tong.
Moderated by Alvin Fernandez, Zubedy’s Business Development Manager, the presentation included brief description of and findings from Zubedy’s Multigenerational Workforce survey done in 2012, as well as the features, approach and content of the Gen Y workshops.
A book which is especially dedicated to Gen Y – ‘#MoneyTalk: 139 easy guides on how to make and keep money without cheating or corruption’, was also launched simultaneously with the workshops. “It will serve as a reminder and act to supplement the workshops. Participants can have a quick recap of some of the lessons and tips recommended by simply reading the book,” adds Alvin.