Let me
start by first stating clearly that personally I do not consume alcohol. I do
not take any business from the alcohol industry. We also do not accept business
from tobacco and gambling-based companies. However:
Every now
and then, Malaysia finds itself debating alcohol. Should we ban it? Restrict
it? Or accept it as part of our multicultural reality?
The
recent debates once again made headlines — from the controversy over Malaysia
Airlines’ in-flight alcohol policy, to a tourism gala dinner where alcohol was
served, to the Prime Minister’s public reminder that no official government
event should include alcohol. Schools, too, were reminded to keep clear of
sponsorships or promotions from alcohol and gambling brands.
These
discussions reveal something deeper than just the question of drinking. They
touch upon who we are as a nation — a Muslim-majority country that also takes
pride in its diversity, hospitality, and openness to the world.
But
perhaps, before rushing to ban or defend, we should pause and reflect on how
real and lasting change happens — not just in law, but in hearts. Not just
based on politics, but on Qur’anic guidance.
THE
OVERTON WINDOW: HOW SOCIETIES EVOLVE
In modern
political science, there is a concept called the Overton Window.
It explains how public opinion - and eventually policy - changes over time.
According
to Joseph P. Overton, ideas move through a series of stages:
from unthinkable, to radical, to acceptable, to sensible,
to popular, and finally, to policy.
Politicians,
he argued, rarely lead this change — they follow it. The true drivers of
transformation are the people — when their hearts, minds, and conversations
evolve.
Overton’s
theory shows that lasting reform begins not with a law or decree, but with a
shift in public consciousness. That is, with understanding.
THE
QUR’AN’S WAY: 1,400 YEARS AHEAD OF OVERTON
Interestingly,
what Overton described in recent decades was already demonstrated 1,400 years
ago — in how the Qur’an transformed society.
Take the
case of alcohol.
In
7th-century Arabia, wine was everywhere. It was part of daily life, trade, and
celebration. A total ban, imposed overnight, would have created rebellion and
hypocrisy. But the Qur’an, in its divine wisdom, guided people through a gradual
moral awakening - one that allowed the community to outgrow the habit
naturally.
The
process unfolded in three stages:
- Stage One – Awareness of
Harm
“They ask you about intoxicants and gambling. Say, ‘In them is great sin and some benefit for people, but the sin is greater than the benefit.’”(Qur’an 2:219)
Here, the Qur’an did not ban. It invited reflection. It planted a seed of moral doubt. The people began to think. - Stage Two – Restraint and
Consciousness
“O you who believe! Do not approach prayer while intoxicated until you know what you are saying.”(Qur’an 4:43).The message tightened. The conflict between worship and intoxication became clear. A believer now had to choose between awareness in prayer or the cloud of alcohol. - Stage Three – Moral
Readiness and Prohibition
“Intoxicants, gambling, idols, and divining arrows are abominations of Satan’s handiwork. Avoid them so that you may prosper.”
(Qur’an 5:90). By now, the community was ready. When this verse was revealed, as recorded in Al-Bukhari, the Muslims poured away their wine instantly. Poets said that “wine flowed through the streets of Madinah.”
The
Qur’an’s gradual revelation shows that true change begins with consciousness,
not coercion. And moral transformation must mature naturally within the human
heart.
The
Prophet ﷺ did not force his people to stop drinking. He educated them - until
they no longer needed to be forced. It was not law that made them change; it
was love for God, understanding, and readiness.
THE PROPHET’S ﷺ METHOD: CHANGE FROM THE INSIDE OUT
This was
the Prophet’s timeless method. He did not impose goodness — he inspired it.
He knew that the only change that lasts is the one that grows from within.
So when
the final command came, there was no resistance. The people themselves were
prepared. They had already internalized the value. The law simply confirmed
what the heart had accepted.
It was
not about prohibition; it was about transformation.
A GENTLE WORD TO TODAY’S MUSLIM ADVOCATES
Many
Muslims today campaign passionately to ban alcohol in Malaysia.
Their intentions may be noble — they want to protect faith, morality, and
society.
But I
humbly suggest: before we seek to ban, let us first seek to learn the Qur’anic
way.Real transformation requires more than legislation. It requires education,
persuasion, and compassion. A policy can restrict an act, but only wisdom can
purify a heart.
Let us
ask ourselves honestly: Are we fighting to protect Islam — or are we using
Islam to protect our political interests?
Because
the Qur’an warns us against this kind of hypocrisy:
“Have you
seen the one who takes his desires as his god?” (Qur’an 45:23)
“Do not sell God’s covenant for a small price.” (Qur’an 16:95)
“O you who believe! Why do you say what you do not do? It is most hateful to
God that you say what you do not do.” (Qur’an 61:2–3)
If we are
truly fighting for Islam, let us be just as passionate about the causes the
Qur’an emphasises again and again - social care, justice, education, ending
poverty, caring for parents, protecting orphans, uplifting the weak, and
fighting corruption.
Do we
raise our voices for these with the same energy that we raise them for banning
alcohol?
We must
take careful note that during the first five years of revelation, the
Qur’an’s emphasis was entirely on awakening the mind, nurturing faith, and
building moral consciousness - not on laws or prohibitions.
It began
with the command to Read (Iqra’), calling humanity to seek knowledge,
reflect, and recognize the Creator. In these early Meccan years, Allah focused
on spiritual awakening, personal responsibility, and social compassion - urging
believers to care for orphans, feed the poor, and uphold truthfulness.
The early
verses of Surah Al-‘Alaq, Al-Muddaththir, Al-Mā‘ūn, and Al-Layl all
stressed purification of the self, compassion for others, and sincerity in
worship. The message was clear: before society can be governed by divine law,
the human heart must first be educated, humbled, and awakened.
THE REAL QUESTION: ARE WE READY?
The
Muslims of Madinah were ready to pour away their drinks because their hearts
had already changed.
So let me
ask us today:
ARE WE
READY TO POUR AWAY OUR ALCOHOLIC BEVERAGES ON THE STREETS OF KUALA LUMPUR?
Not by
decree, but by conviction. Not because of politics, but because of faith.
For
society’s norms shift when understanding deepens - not when laws are imposed
prematurely.If we want a truly moral society, we must begin not with bans, but
with hearts that understand.
Let us be
the generation that chooses education over enforcement, sincerity over
symbolism, and faith over politics.
I would
like to end this article with this very important verse. Muslims - especially
our leaders, scholars, and policymakers - must remember that this verse is not
meant for Muslims alone, but for all humankind. If we truly and wholeheartedly
believe that the Qur’an was sent as guidance for all, then we must factor this
divine principle into every decision and policy we are entrusted with. Real
change, as the Qur’an teaches, does not begin with laws, politics, or
enforcement - it begins from within the human heart.
“Indeed,
Allah will not change the condition of a people until they change what is in
themselves.” (Qur’an 13:11)
Anas
Zubedy
Penang





