Around the world, Brand America is facing a visible backlash.
It is no longer just about policy disagreements, but about credibility.
Being seen as conjoined at the hip with Israel even when civilian suffering is undeniable has damaged America’s moral standing. Add to that Trump’s big bully behaviour, open pressure on allies, and even talk of acquiring places like Greenland, and the image shifts from principled leadership to raw power politics.
The story America tells no longer matches what many people see.
This needs to be said clearly. Americans, as people, are generally good, generous, and decent. The problem is not American society or American talent. The problem is how American power is exercised and justified. When values appear selective, compassion conditional, and rules flexible for friends, trust erodes, especially across the Global South.
At the same time, Brand China is rising not because everyone loves China, but because many countries see it as pragmatic, predictable, and focused on trade, infrastructure, and long term interests rather than moral lecturing.
In branding terms, China looks transactional and stable, while America looks emotional, divided, and punitive.
If Brand America wants to win back trust, it must find balance and wisdom. It can pursue MAGA and national prosperity, but not at the expense of others.
Most critically, America must decouple its global moral identity from Israel’s actions. Leadership is not about loyalty at all costs, it is about moral independence.
Final note.
For the global community, the best outcome is not America versus China, but America and China both doing well.
Economics is not a zero sum game. Growth can be win win if leaders stop being greedy and trying to take everything for themselves.
The real strategy is not domination, but expanding the cake so others can prosper too.
Peace, anas
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