Tuesday, September 13, 2011

Starbucks CEO Howard Schultz's takes an one page ad on " no political donations until Washington cleans up its act"

We’ve been impressed with Starbucks CEO Howard Schultz’s ability to spread his “no political donations until Washington cleans up its act” message. In just a few weeks, he’s had over 100 CEOs — many of whom were big donors before — sign a pledge to stand with him in the no-giving promise. Today, he’s taken it a step further. He’s taken out a full page ad in the Sunday New York Times. Has he gone too far?

The ad isn’t a splashy call to arms, but rather a simple letter explaining his opinion of the government and his disappointment. No flashy colors or fonts here — just a pale yellow background and a letter that looks like it was written on a typewriter.

Following last week’s announcement that the country created zero jobs last month, Schultz strikes a timely chord with his letter:

click here to read more on the letter

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